The NBA players’ can win the PR war, but they also have to try to clean up the mess

The Children are back to school, the NFL is almost about to start as well as the NCAA. The month of September is just a few days away and the NBA is still not advancing with their bargaining with the players. Just a month from now, training camps are supposed to start. But the lockout is now in its second month and there are no accomplishments whatsoever.

There are no communication or dialogue going on from both sides and David Stern and all the NBA owners have not gone over the top with their case yet, and also not a lot of efforts from the players’ side.

With Fisher leading the players, the union gave out a 56-page lockout handbook to all its 400 or more players. And one of the many things included in the book is a very simple reminder for players to be extra sensitive when giving interviews or talking to the media and granting some interviews.

What happened in 1998 was a different thing. And this year’s lockout is clearly the owners’ fault. But if the lockout continues and would result some missed games, then it would be the players’ fault.

The owners had the blueprint in place where the 1999 era collective bargaining agreement is written, and states that owners have the right to keep players’ salaries under control and say “no” when it comes to deals with some overpaid players, and signing up a replacement for a very reasonable half price.

This lockout is the owners’ fault because they bargained a bad deal.

The burden somehow lies to the players, especially since they owe the league and the game so much. They also owe it to all the incoming players, as well as to future employees that would definitely feel the impact and the pain of this bad deal.

The players have given up a bit, though, and now is the time for the other side to do something. This is the owners’ fault and their mess. But if the players want to keep goodwill then they also have to do something. They have to understand the situation and what to do about it. Times are different.

This time more people are involved, especially with the Internet and the mobile phones and other gadgets are very accessible. And somehow, all these bring people closer together. And though people understand that the players do not have the obligation to settle, but their obligation is with the people, and those who came before them. This may be the owners’ mess, but this is the players’ duty.

NBA owners make loads of money, but they are big spenders too

Most people do not have sympathy to NBA owners, especially when it comes to the amount of money that they spend in the purchase of their franchises. NBA owners spend loads of money just on contract extensions alone, and by doing these they have also been ignoring a lot of rules and tenets of the last two collective bargaining agreements. They pay their players heaps of money. Players are definitely overpaid.

For people who do not have any idea as to how pampered NBA players are and for people, especially the die hard NBA fans and all the supporters, to know the real score of how their idols are being treated, then the following are just some illustrations.

NBA players get daily food allowance, and this means they have food delivered to their locker rooms both before and after the games. The players are also shipped wherever the game is held, within the country, on private jets for all their road games, and, of course, they are given the best hotel rooms without them spending anything at all. Everything is free of charge, all cost covered by the owners, and yet they receive a lot. And all of these, plus insurance and on-site health care, are just the tip of the iceberg.

So, with all of these, the owners would, of course, want all of their money back. It is not like they are giving it to charity or something. They are actually investing.

But how come that the NBA revenues have been flat for the past few years now and the player salaries have also been flat? These are not good. Some of the NBA players are receiving the highest amount of salary possible in the whole world, and this is not a joke. NBA franchise owners are even richer. But while player salary is growing at roughly the rate of the total inflation, other expenses are really skyrocketing, five times bigger than the rate of inflation.

There are also other non-player payroll issues, but the attention is more centered on how these NBA owners do everything that they could just to make their team players healthier, wealthier, and also wiser.

And this is where the NBA owners are wrong in a lot of ways than one. They have been like this for years now. And this lookout would, definitely, affect a lot of workers. Hopefully this lockout would serve as a wake up call to all the NBA owners and to their group of other minority owners.